BIRRA LARA

CORPORATE IDENTITY ILLUSTRATION

Description

Birra Lara is an Italian beer brewed in Sardinia. We restyled the logo and the label of “Quattro sorelle” collection.
We worked on a new graphic design of the labels and the illustrations of the four characters were performed by Davide Abbati.

The client asked us to remain faithful to the original logo, so we played around with the original elements, encircling them to generate a brand new balance. We worked also on the colors, choosing a palette going from yellow to brown.