“Da vicino nessuno è normale” literally means “nobody is normal when you get to know them closer”.
This is also the name of a well-known no-profit milanese Festival performing theatre and arts. The whole event takes place inside a former psychiatric hospital surrounded by a huge park and it is managed by an association working with mentally ill people.
Our goal was to represent a graphic shape which is, in fact, a mass made by tiny but well identified subjects.
On that image we based the whole graphic project which includes: posters, postcards, bookmarks and a 12 pages booklet with folded cover. The whole project has been massively spread around the city.