EFFETTOLARSEN

CORPORATE IDENTITY THEATRE

Description

Effetto Larsen is a company of performers based in Milan.

Effetto Larsen asked us to re-think their logo and to create the corporate image of the company. We tried to stick to the original as much as possible by choosing a similar font, in order not to upset the brand awareness achieved by the company in years working in the city. We worked on the waves (meant to resemble sound waves), making them more relevant, and chose a color to spice up their image from the original black and white look.

The project of their brochure was conceived to be flexible: a series of sheets held by a metallic ring that can be substituted or integrated at any time. We created a tool able to evolve along with the company’s life, never at risk of becoming obsolete.