The “Festival of Ethical Photography” takes place once a year in the city of Lodi, and it’s dedicated to the study of the relationship between moral, communication and photography.
International photography shows are scheduled within the festival, along with an award (the World Report Award), video projection and events.
We developed the corporate image of the event since its first year running (2010). We imagined a simple black and white logo, both graceful and understated.
The whole image is understated in order to let photography stick out with its power and intensity.
Black and white is the code we used for the entire communication (linking to the black and white photography which has a strong presence in such a festival). A bright orange does the “contrappunto”, and becomes the lead color of the World Report Award.VIEW EXHIBITION CATALOGUE