Gecos is an administration software for social cooperatives. We restyled the logo and created the launch campaign for a new product. In order to update the logo, we chose a font able to merge solidly with the illustration of the gecko. We also defined the name of the new product, synthesizing the idea of continuity with the original product and the innovations introduced by the new release.
Geco was conceived as ad administration software for social cooperatives type A; the new campaign was launching the software dedicated to type B. We used illustrations to highlight the new target of the product, by picturing the additional types of workers the new software addressed to.