Maam

CORPORATE IDENTITY ILLUSTRATION

Description

“MAAM, Maternity as a Master” is a digital training program transforming the experience of being parent of small children into an opportunity of professional growth.

We redesigned the brand identity of the company, in order to create a brochure explaining what the program is about and what is good for. MAAM program represents an innovation on the market, thus the challenge was to make the contents of the brochure clear and understandable at first read. We chose to use illustrated caracthers in order to improve empathy and focus on the benefits on final users.